Professional experience

B2B Content Manager, Uber for Business and Uber Eats for Merchants (March 2021 – present)

Own and/or collaborate on brand and audience-specific campaign strategy and creative
Developed audience/vertical-based content strategy and messaging
Pitched, wrote, and edited a variety of assets across brand and demand generation channels (i.e. web articles, email nurtures, supporting webinar content, thought leadership longform, sales enablement)
Owned case studies workstream (sourcing and interviewing candidates, writing and editing assets)
Owned organic and boosted social media strategy, execution, and agency onboarding/management
Built out experimental, audience-specific influencer programs
Proficient in agency management across creative/campaigns, content marketing, and social media

Content Specialist, Uber Freight and Uber for Business (December 2018 – March 2021)

Wrote, edited, and posted content for owned social channels (Facebook, Instagram, Twitter, LinkedIn, YouTube)
Monitored all social channels for engagement and partial customer support
Pitched, wrote, and posted blog/social content for content campaigns (i.e. Pride, National Women’s History Month), customer stories/testimonials, and lifestyle pieces
Compiled extensive analytics for use of marketing team and other internal stakeholders (i.e. industry competitor research, user sentiment, campaign performance)
Assisted in community management by co-leading trusted group of platform users (Carrier Advisory Board)
Assisted with on-the-ground event marketing and coverage
Proficient with Sprout Social, WordPress, Google Analytics

Wrote and edited content for blog, email, digital product needs, ads, print collateral, and social channels
Managed all social channels with multiple business accounts, including scheduling all posts, creating and maintaining events, engaging with community, assisting with Messenger-related customer service needs, and analyzing content performance
Built out preliminary influencer marketing program
Designed and executed user-generated content contests and giveaways
Facilitated relationships with brand partners
Co-designed and spearheaded various marketing and content campaigns

Served as sole English educator for founding 9th grade class of Cindy Avitia High School
Designed, implemented, and iterated on Common Core, blended learning curricula (special education and English Language Learners included)
Co-facilitated weekly classes on social emotional learning, future planning, and life skills

Designed, implemented, and iterated on Common Core and AP curriculum for grades 9, 10, and 12
Served as adviser for the class of 2017 and an LGBT advocacy group

Middle School Language Arts Teacher, Portland Middle School (August 2011-June 2012) and Greenwich Public Schools (August 2010-June 2011)