Professional Experience
B2B Content Manager, Uber Freight and Uber for Business (Mar ’21 – present)
- Strategize, write, and edit content for social channels (Facebook, Instagram, Twitter, LinkedIn, YouTube)
- Pitch, write, and edit blog content (brand marketing, thought leadership, customer testimonials)
- Pitch, write, and edit product and sales content (one-sheets, e-books, customer slides)
- Led revamp and maintenance of customer stories program
- Monitor, compile, and interpret analytics for marketing team and other internal stakeholders (i.e. industry competitor research, user sentiment, campaign performance)
- Facilitate relationships and content creation process with internal copyediting and lega teamsl, as well as internal and freelance designers
- Collaborate with multiple internal teams (i.e. sales, recruiting) to craft employee features and cultivate B2B ambassadors
- Faciliated planning and migration of content assets to new digital asset management system
- Proficient with Sprout Social, WordPress, Canva, and Google Analytics
B2B Content Specialist, Uber Freight and Uber for Business (Dec ’18 – Feb ’21)
- Write, edit, and post content for social channels (Facebook, Instagram, Twitter, LinkedIn, YouTube)
- Monitor all social channels for engagement and partial customer support
- Pitch, write, and post blog/social content for content campaigns, customer profiles, testimonials, and lifestyle pieces
- Compile and interpret analytics for marketing team and other internal stakeholders (i.e. industry competitor research, user sentiment, campaign performance)
- Assist in community management by co-leading trusted group of platform users
- Assist with on-the-ground event marketing and coverage
- Proficient with Sprout Social, WordPress, Canva, and Google Analytics
Content + Social Media Lead, Feastly (Aug ’16 – Nov ’18 )
- Wrote and edited for WordPress blog, email marketing, digital product needs, advertisements, print collateral, and social channels
- Managed all social channels with multiple business accounts (Facebook, Instagram, Twitter), including scheduling all posts, creating and maintaining Facebook Events, engaging with community, assisting with Messenger-related customer service needs, and analyzing content performance
- Partially built out preliminary influencer marketing program
- Designed and executed user-generated content contests and giveaways
- Facilitatedrelationships with brand partners
- Co-designed and spearheaded various marketing and content campaigns
Founding English Teacher, Alpha Public Schools (July ’15 – Jun ’16)
- Served as sole English educator for founding 9th grade class of Cindy Avitia High School (San Jose, CA)
- Designed, implemented, and iterated on curriculum for Common Core, blended learning curricula (special education and English Language Learners included)
- Co-facilitated weekly classes on social emotional learning, future planning, and life skills
- Engaged in frequent data analysis based on in-house and standardized assessments
English Teacher, Portland High School (Aug ’12 – Jun ’15)
- Designed, implemented, and iterated on Common Core curriculum at Portland High School (Portland, CT): AP Literature & Composition (12); College Prep Global Literature (12); College Prep/Honors American Literature (10); College Prep/Honors survey course (9)
- Utilized in-house and standardized assessments to improve upon instruction and student learning
- Prepared 10th and 11th grade students for Connecticut Aptitude Achievement Tests and Smarter Balanced Assessment Consortium tests
- Served as adviser for the class of 2017 and the Portland Priders, an LGBT advocacy and awareness group
Language Arts Teacher, Portland Middle School (Aug ’11 – Jun ’12)
- Designed, implemented, and iterated on 8th grade Common Core curriculum for reading and writing classes
- Utilized in-house and standardized assessments to improve upon instruction and student learning
- Prepared students for the Connecticut Mastery Test
Language Arts Teacher, Greenwich Public Schools (Aug ’10 -Jun ’11)
- Designed, implemented, and iterated on curriculum for 6th, 7th, and 8th grade reading and writing courses at Central and Eastern Middle Schools
- Utilized in-house and standardized assessments to improve upon instruction and student learning
- Prepared students for the Connecticut Mastery Test
Education (2005-2010)
Master of Arts | University of Connecticut
Neag School of Education: Curriculum and Instruction/Secondary English Education
GPA: 4.0/4.0
Bachelor of Arts | University of Connecticut
College of Liberal Arts and Sciences: English, Magna Cum Laude
GPA: 3.9/4.0
Bachelor of Science | University of Connecticut
Neag School of Education: Secondary English Education, Cum Laude
GPA: 3.8/4.0